Sports betting in Alberta is now online after the province launched the latest version of single game sports betting through the province’s own website, PlayAlberta.ca.
After the Canadian government approved the Safe and Regulated Sports Betting Act, which allowed single game sports betting in Canada, Alberta Gambling, Liquor, and Cannabis announced that they were developing an online sports betting element to be rolled out before the end of 2021.
That plan came true this month.
“AGLC is constantly looking for ways to improve Play Alberta and the addition of sports betting to the website will provide consumers with expanded gambling entertainment options,” said Kandice Machado, acting president and CEO of AGLC. “Play Alberta Sports Betting will take over the existing sports betting market that players are familiar with and introduce a modern option that offers Albertan’s choice and convenience in a safe and regulated environment.”
Previously, Alberta only offered parlay betting to provincial sports bettors, which were only available through brick and mortar retail elements. The sports betting arm of the province’s gambling monopoly lagged far behind the casino industry. Casino gambling went online in October 2020 and a live dealer option was added. PlayAlberta.ca in March 2021.
Available NFL and NHL markets
PlayAlberta.ca sports betting platform offers moneyline bets, point spread, over / under and prop bets on the CFL, MLB, NBA and European football. There are also NFL and NHL betting markets, as well as markets for NCAA sports, the KHL, basketball from Spain, Italy and the Philippines, baseball from Japan and South Korea, tennis, boxing, MMA, Formula 1 and golf.
For the first time ever, sports fans in Alberta can place legal and regulated single bets on the NHL’s Edmonton Oilers and Calgary Flames and the CFL’s Calgary Stampeders and Edmonton Elks.
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When new players sign up and enter the promo code “SPORTS20” they are entitled to a sign-up bonus of $ 20. All players who deposit $ 10 or more using the promo code will receive the $ 20 Free Bet on Sports.
The free bet must be used on a single bet slip. However, the bet can be made on single, system or parlay bets. Winnings from the free wagering bonus do not include the free wagering amount. Unused free bets expire after seven days. Different conditions apply.
AGLC’s sports betting service leverages industry-leading NeoSphere iLottery technology from NPi and the award-winning Advanced Betting Platform and trading services from Sporting Solutions. With offices around the world – including Edmonton, Alberta – Sporting Solutions is a leading B2B sports betting company serving many of the world’s largest betting companies. Sporting Solutions will maintain odds and paylines for Play Alberta and will have a satellite office in Edmonton.
In addition to sports betting, NPi has partnered with AGLC to launch online lottery games, slots, instant, and virtual and live dealer table games – all of which provide revenue for the General Revenue Fund within Alberta’s regulated gaming environment.
Play Alberta is accessible to Albertans over the age of 18 and is physically located within the provincial border via browsers on desktops, smartphones and tablets.
What’s next in Canada?
Ontario, British Columbia and Quebec launched joint sports betting platforms on August 27, the first day the new law went into effect. Canada’s four maritime provinces – New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland – followed within the first week under their joint umbrella of the Atlantic Lottery Corporation.
Now Alberta has joined in this month, leaving only Saskatchewan and Manitoba without a single sports betting offer.
All provinces only offer sports betting through their provincial lottery companies. There are no privately run sports betting in the Canadian licensed and regulated market.
Although no official word has been given, the Alberta government has been dropping hints that it may open the legal and regulated sports betting markets to private sports betting and betting apps.
So far, only Ontario has guaranteed that it will allow private sports betting providers to set up in the province. Ontario even set up a new government agency, iGaming Ontario, to oversee this process.
“We are determined to work with industry, responsible gambling advocates and regulatory partners to ensure that Ontario is the world leader in building a safe online gambling environment that meets consumer expectations,” said Ontario Attorney General Doug Downey.
About the author
Bob Duff, a veteran journalist based in Windsor, Ontario, has been reporting on the gambling and sports betting industries since 2016. He has written more than two dozen books.