SUNNYD and the dance star are calling on fans to show how they prepare for summer fun with the Summer ReFresh Contest to win $4,500 in cash and other exclusive prizes
STAMFORD, Conn., May 20, 2022 /PRNewswire/ — Harvest Hill Beverage Company’s bold, original beverage brand, SUNNYD brings fans whatever you wear or whatever you drink refreshed Get nostalgic for summer with the return of two popular flavors, Classic Lemonade and Raspberry Lemonade. And since Summer ’22 is all about making classics cool again, the SUNNYD Swag Shop returns, filled with summertime staples updated with a lemony twist, just in time for the flavor return. To start it all with a splash, SUNNYD has teamed up with a singer, actress, podcast host and former Dancing Moms Star Nia Sioux to announce the Summer ReFresh Contest on TikTok.
Fans can participate in the SUNNYD Summer ReFresh Contest 6th of June by posting a duet response to Nia’s contest opening video on TikTok, showing how they refresh their style for a sunny outdoor activity. Whether it’s a trendy tie-dye for a plain white t-shirt for an afternoon bike ride, or refreshing your pool gear to be styled in the sun, eligible participants are encouraged to wear theirs to show individual style. A grand prize winner receives almost $5,000 in prizes including: a $4,500 Cash prize to keep summer fresh, the complete summer swag collection and a summer sale of SUNNYD’s raspberry lemonade and lemonade. Five runners-up will win the exclusive summer swag collection and SUNNYD lemonades. For full Official Rules, including requirements, restrictions, and pricing details, visit SUNNYD.com/rules.
“Summer has always been my favorite time of year – school is out, the sun is out and I can flaunt my summer style,” said Nia Sioux. “I’m very excited to be collaborating with SUNNYD to bring back their lemonade flavors, which are the coolest refreshments for hot summer days. Between the summer flavors and the summer merch are our two closets and our taste buds are refreshing!”
The SUNNYD Swag Shop is also back for a limited edition summer run with a fresh take on merch featuring bold designs inspired by SUNNYD’s lemonade flavors. Available items include:
- Tie Dye T Shirt ($25) – Made from soft cotton fabric, this logo t-shirt features a pink and yellow tie-dye pattern inspired by the bold flavors of lemonade and raspberry lemonade.
- tie-dye shorts ($40) – Pair them with the tie-dye tee or rock them alone, these bold logo gym shorts are a versatile, bold choice to build up a summer outfit.
- Bucket hat ($30) – Bucket hats are back and – dare we say it – here to stay. This white canvas bucket hat will have you looking and feeling cool all summer long.
- slides ($40) – Representing SUNNYD from head to toe (literally), these slides are a must-have for days at the pool, at the beach, or just hanging out with your best friends.
- skateboard ($100) – As a first-ever, super-limited drop, SUNNYD fans can shred in style with this retro skateboard inspired by our very own Skateboarding on Sand commercial.
“We love seeing how today’s Gen Z consumers are embracing many of the styles that the original SUNNYD fandom grew up with,” he said Ilene Bergenfeld, Chief Marketing Officer of Harvest Hill Beverage Company. “Reinventing classic summer staples was the inspiration behind this summer’s swag drop, which takes a cue from a summer classic – lemonade but with a SUNNYD twist. We’re so excited to see fans show their fun take on summer through the competition and Nia. Sioux is the perfect display of bold personal style and the ideal partner to encourage our audiences to express themselves even more this summer.”
Relive the nostalgic days of summer lemonade stands by purchasing 64 oz Multi-Serve. Carafes of Lemonade and Raspberry Lemonade from retailers across the country like Kroger, Walmart and more while supplies last. Like other SUNNYD flavors, Lemonade and Raspberry Lemonade contain 100% vitamin C and only 60 calories per 8-ounce serving. To keep up to date with the latest SUNNYD summer deals, follow @SUNNYDofficial on TikTok and Instagram. Shop the new merchandise while supplies last and learn more about the limited-time flavors at SUNNYD.com.
About Harvest Hill Beverage Company:
Harvest Hill Beverage Company located in Stamford, Connecticut, owned by private equity firm Brynwood Partners, acquired the SUNNYD brand from JW Childs in February 2016. Harvest Hill markets some of America’s most popular beverage brands, including SUNNYD, JUICY JUICE, LITTLE HUG and DAILY’S Cocktails. SUNNYD products are widely distributed by leading retailers in the United States. Canada, and Mexico. Visit SUNNYD.com for full nutritional information, recipe and activity ideas, and other helpful information. For more information about Harvest Hill, visit www.HarvestHill.com.