Simplebet is driving the rise of micro betting as the new MLB season approaches

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New York online sports betting has exploded since it first started in early January, and as the market prepares for its first Major League Baseball season, Simplebet appears poised to be a major force in the action by bringing its micro betting technology to the forefront of the fan experience.

Standard pre-game markets such as point spreads, money lines and game totals have long been the focus of the general betting public, but with the advancement of gaming technology, in-game and micro betting markets have exploded in popularity.

At its core, micro betting drives fan engagement and investment from game to game or, in the case of baseball, field to field.

Simplebet, which has deals with industry-leading sportsbooks like DraftKings, has spearheaded the rapid growth of micro betting by making its technology available to consumers in a variety of ways.

Last summer, DraftKings successfully launched Simplebet’s baseball micro betting offering on its sports betting platform and quickly saw massive growth in user interaction and overall betting offering, according to Chris Bevilacqua, Simplebet’s co-founder and CEO.

Bevilacqua recently told ESNY he believes micro bets will stay “in the first inning,” a fitting characterization given news earlier this week that his company has partnered with the YES Network to create the first-ever in-game single-screen watch and play provide game.

Simplebet micro bet technology comes into focus

The marriage between sports broadcasting and sports betting has been nascent since 2018, when New Jersey became the first state to offer legal online sports betting.

In recent months, national broadcasts have featured prominently in-game ads and commercials from legit sportsbooks. ESPN and regional networks have each introduced betting-specific programming, while some sports betting apps have even been granted streaming rights to select games.

Simplebet and the YES Network have taken the next step in merging sports and betting by launching a single screen prediction game via the YES app. The game, called Pick-N-Play Live, offers live prediction markets. It debuted during the March 28 Pistons-Nets matchup and will be offered this season via a streaming in-app feed for future Nets and Yankees games.

PHOTO CREDIT: SIMPLEBET

Users can play the game to win prizes ranging from gift cards and merchandise to fan experience opportunities.

“Micromarket technology is reinventing the fan experience and resulting in longer watch times, which in turn is beneficial for operators and media partners alike,” explained Bevilacqua in a recent publication announcing the partnership.

Of course, this free-to-play initial run sets the stage for the future integration of real-money micro-betting into sports broadcasts.

The advantage for both sides is obvious. With networks, viewership and engagement are boosted immediately. For gambling operators, the ability to offer dozens of real-time micro betting markets should increase product loyalty. With product loyalty comes increased product usage and of course increased bet processing.

For its part, Bevilacqua envisages the continued development of streaming and gaming technologies, creating further opportunities to integrate micro-betting into the television experience as new broadcast rights deals are signed and redesigned.

“With better technology and low latency video that brings viewers a live event in less than a second and connecting live video to micro markets, that’s the killer product,” he said.

The Rise of Microbets

Recent news about the partnership between Simplebet and YES Network brings a more general and understandable context to the rise of micro betting, but thousands of users who are most familiar with the DraftKings Sportsbook will attest to its importance to the overall gaming experience.

Simplebet brought baseball to its micro betting markets in the final months of the 2021 season. Rather than simply selecting pre-game and in-game markets focused on runlines, moneylines and runs scored, bettors had access to a completely different product experience for the first time.

In its inaugural run, the app saw significant product interaction in terms of both total users and bets per user. Markets such as pitch outcome (ball, strike, foul, in-play) and at-bat results were particularly popular.

More recently, the NCAA tournament has highlighted the growing popularity of micro betting markets powered by Simplebet. As brackets were quickly blown across the country, the legal sports betting trade has exploded, and while single-game and accumulator betting have been popular, college basketball’s instant feedback scores such as “team to score next goal” and “next score” have had significant results generates action.

When a new Major League Baseball season kicks off, New York bettors can access such markets by following both out-of-town and in-market Yankees and Mets games.

As explained by Bevilacqua, Simplebet is able to offer results of micro bets on a large scale in near real-time through its advanced automated technology.

In terms of betting odds development, situational, contextual and player data from thousands of games played over multiple seasons is taken into account when determining prices. Stroke splits, player statistics, weather, number of ball hits, play areas, and park factors are just a few of the data points considered.

One benefit of the product is that it doesn’t require wire-to-wire viewing interaction to be effective. A player can check in early or dial in during the later stages of a competition with more leverage.

Averaging nearly 300 pitches per game, a baseball game can have the potential to offer action with the pace and frequency of casino slots, creating a whole new way to watch the action – and bet on it as it unfolds.

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