PlayOJO Launches New Global Advertising Campaign “Feel the Fun”


PlayOJO has launched a new advertising campaign aimed at increasing the brand’s presence in regulated markets where it operates, particularly in the United Kingdom. The company focuses on two specific industries namely bingo and casino products with which it has partnered McCann demand Marketing agency to ensure that the new advertising campaign resonates with the target groups.

“Feel the Fun” with PlayOJO’s new marketing campaign

The new campaign centers around “Madame OJO”, a unique mascot character designed by the company to convey iGaming’s “joie de vivre”, which the brand aptly describes as the “OJO feeling”. That’s the feeling players get when they access PlayOJO to play bingo or casino games, the company argues.

The campaign kicks off with a new tagline, “Feel the Fun,” aimed at taking PlayOJO’s offering even further to audiences. The casino is ready to take the experience even further and market some of its assets, such as the 50 no wagering free spins credited to a player’s account upon their first deposit.

There is a cash refund for every game and other promotions that make the experience even more fun. The campaign was launched in the UK and will be communicated across TV and digital platforms, as well as other markets where PlayOJO is available. Next, the campaign is launched Spain.

Comment on this opportunity PlayOJO Global Head of Brand Peter Bennett said the brand was a destination where placers could have fun and be entertained. Bennett added:

We want PlayOJO to become the brand known for making the gaming experience as fun as possible and doing more of what players love.

PlayOJO Global Head of Brand Peter Bennett

He confirmed that the company is excited about the new creative approach it has developed in partnership with McCann Demand to offer players even more valuable experiences.

In May, OJO clashed with the Advertising Standards Authority, which said the company’s “hot or cold” ads were misleading.


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