It’s no secret that sports betting has reached incredible heights in recent years. And with those heights has come an increase in visibility. Watch an NBA game on TNT and you might see Charles Barkley and Kenny Smith pick out some player props before the action. Or, while watching an NFL football game on Thursday night, you may see a PSA on Responsible Gambling.
Get ready now to see how sports betting continues to make its way into the collegiate sports world.
According to Ryan Butler of igamingnext.com, a “waterfall” of (sports betting) partnerships could be on the horizon.
We could expect a “waterfall” of future collegiate sports betting data and sponsorship deals in the years to come, U.S. Integrity Officer Scott Sadin said during today’s SBC conference, just over four years after the NCAA attempted to amend statewide sports betting legislation to stop
— Ryan Butler (@ButlerBets) July 14, 2022
Some NCAA conferences, like the Sun Belt, appear to be on board the process. But it takes two to tango, and not everyone on either side of the potential partnerships has two legs in the game.
FanDuel CEO Amy Howe wants to tiptoe in the collegiate sports industry.
“I don’t want the FanDuel name on a (college athletic) jersey,” CEO Amy Howe said during an industry conference today; She said the company would be much more cautious about a college sports contract than a pro partnership; Several NCAA schools have sports betting affiliates
— Ryan Butler (@ButlerBets) July 13, 2022
The dynamics between sportsbooks, schools, states and conferences will be interesting as lawmakers, officials and business leaders continue to expand the landscape.
We’ll see how this all develops.