Miller calls for the responsible promotion of sports betting

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Posted: Oct 5, 2021 at 7:12 am

Last updated: October 6, 2021, 3:33 am.

LAS VEGAS – The President and CEO of the American Gaming Association, Bill Miller, welcomed attendees to the Global Gaming Expo (G2E) 2021 on Tuesday and praised the industry for its resilience over the past 18 months in dealing with the COVID-19 pandemic. But when Miller handed out laurels, he also handed out (some kind of) darts.

G2E Bill Miller
Bill Miller, President and CEO of the American Gaming Association, will deliver his game industry state-of-the-art speech at G2E in Las Vegas on Tuesday. (Image: G2E)

Miller urged sports betting providers to adhere to their Responsible Gaming Practices commitments. This is especially important as government regulators and media companies depend on the volume of television commercials and other marketing campaigns – such as: B. Pay close attention to “aggressive” promotions – produced by sports betting.

Criticism in the US seems to be growing. Last month, Colorado House of Representatives spokesman Alec Garnett, who was a major proponent of the measure legalizing sports betting in the state, said West word that almost 18 months after the first bet was placed, the ads would be slowing down.

At a G2E breakout session Monday, Mark Macarro, chairman of the Pechanga Band of Luiseño Indians, referred to the spread of sports betting advertisements he had seen during NFL games.

We have to do this right because we’ve seen what happens when it goes wrong, ”said Miller during his G2E inaugural address at the Venetian Expo.

He noted that Italy has completely banned advertising for sports betting and that two-thirds of all British adults would see a similar move in the UK. Other countries, like Spain, have put in place other restrictions, such as banning team sponsorship.

While operators have to do their part, Miller said they can’t be the only actors involved.

“Every stakeholder, especially our partners who are new to the gaming business – sports leagues, teams, media companies – need to understand their role and do their part,” he said.

AGA cooperates with FBI on illegal gambling education

Another part of the responsible gambling effort in the United States is the fight against illegal gambling activities. There have been a few high profile cases that came to court, including the Chicago Uncle Mick case, which led to indictments against 10 people who were part of an operation whose own website was linked to an offshore operator.

Miller said the FBI had launched a public service campaign to educate the public about illegal gambling and the announcements included the AGAs Have a game plan Initiative.

“We are working with attorneys general, sheriffs and local law enforcement agencies to stop the proliferation of illegal slot machines and take on companies trying to bypass the tough regulations we all have to follow,” he added.

Wheel turns 25

IGT is celebrating the silver anniversary of its most popular slot machine brand this year, and on Tuesday it added some star power to the celebration.

Vanna White by Wheel of Fortune performed at the gaming company’s booth on the G2E show floor. They hosted a $ 15,000 charity slot tournament with celebrities from Vegas playing the slot machine that was designed after the famous TV game show.

Wheel of Fortune was the first licensed slot machine theme, according to an IGT publication. Since their debut 25 years ago, the machines have paid out more than $ 3.3 billion in prize money. This includes more than 1,100 jackpots worth $ 1 million or more.

There was not a word about how many players ceramic Dalmatians won.

Dorsey takes on new role at AGEM

The Association of Gaming Equipment Manufacturers (AGEM) announced on Monday that industry manager Daron Dorsey will become the trading group’s next executive director.

The former Senior Vice President, General Counsel and Group Compliance Officer of Ainsworth Game Technology will officially assume the new role on March 1st. For the past five years he has served as AGEM’s officer and general counsel.

In a statement, AGEM President David Lucchese pointed out that Dorsey’s ties to the gaming industry made him an ideal choice to succeed Marcus Prater.

Dorsey thanked Prater for more than ten years of service to the industry. During this tenure, Prater contributed to significantly increasing the number of members of the association.

“My hope is that AGEM can build on what has already been achieved and continue to foster a business environment in which its members thrive,” said Dorsey.


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