Kindred’s efforts to reduce gambling problems are paying off


The second quarter of 2021 resulted in 4.3% of Kindred Group’s total revenue coming from “harmful gambling,” according to the company. The joint results are part of Kindred’s strategy to reduce gambling problems, Journey Towards Zero.

Compared to Q1 2021 revenue, malicious gambling revenue has increased, but not by much. In the first quarter, harmful gambling was responsible for 3.9% of total revenue. Even if the Q2 reports show an increase, this is not a rising trend. The results fluctuate every quarter as the results for the first quarter of 2021 match those of the third quarter of 2020.

Related reports on improvements in the sector

Although malicious gambling revenue increased in the second quarter, Kindred said there are some improvements as the number of interventions increased 0.03% between the first and second quarters. The data suggest that the proportion of interventions in the 2nd quarter was 76.9%, while the proportion of interventions in the first quarter was 76.6%. This is a rising trend as the fourth quarter of 2020 had an intervention number of 75.7%. But unlike the revenues from harmful gambling, an upward trend in interventions is a positive sign here.

Kindred CEO Henrik Tjärnström commented on these results and stated that the company has made the gaming market more sustainable. Tjärnström also added that the increase in revenue from harmful gambling was expected this year, but that this does not prevent their goal of reaching 0.

One of the ways that Kindred uses responsible gambling to educate players is through phone calls. In 2020, representatives of this company made around 55,000 calls helping players better understand harmful gambling and familiarize themselves with responsible gambling.

These actions had a solid impact. According to reports from Kindred, over 75% of the players contacted by the representatives had much healthier and more responsible gambling behaviors. On this subject, Tjärnström explains that the process of reducing harmful gambling is a long one and Kindred will do everything in its power to contribute.

Online casinos can contribute to harmful gambling

Online casinos have managed to see a massive surge in popularity over the past few years. These sites offer tons of casino games from the largest game providers in the world. While they have many advantages, these websites can be more dangerous than casino gambling.

Anyone who has access to the Internet can register and play on these pages. Since they are mobile friendly, any gamer can access the games on the go. Additionally, there are many unlicensed websites that may not have a consumer protection program. Because they are so easily accessible, the chances of developing gambling addiction may be higher. For this reason, gambling awareness and gambling addiction is made a priority by regulators and operators when new gambling courts are put online.


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