GAN’s new sports betting platform makes its US debut with Island View Casino in Mississippi


B2B technology and software provider GAN announced on Wednesday start his GAN sports platform for Island View Casino in Gulfport, Mississippi. The move took effect earlier this week, on Tuesday marks the debut of its new sports betting technology platform in the USA.

The company described this milestone as demonstrating “the comprehensive capabilities of GAN Sports’ in-house online and retail sports betting technology”. It’s the first of what GAN expects, “a robust cadence of launches in 2023.”

The provider describes GAN Sports as “a modern technology platform for sports betting” based on several COOLBET technologies adapted for the US B2B market. GAN first acquired COOLBET in early 2021.

The launch of retail sports betting at 20 internet-connected kiosks this week will soon be complemented by Bet the V’s mobile sports betting offering. This mobile solution is enabled by GAN’s GameSTACK Player Account Management System for omnichannel sports betting via retail kiosks or on-site personal mobile devices.

The brand will also offer marketing and customer service, delivering “a complete end-to-end solution to maximize the customer experience.” Additionally, statewide mobile sportsbook and iGaming are “additional exclusive opportunities for GAN” in partnership with Island View Casino Resort in Mississippi should supporting legislation evolve in the future.

In a press release Dermot S. Smurfit, President and Chief Executive Officer of GAN, commented: “Following our acquisition of Coolbet in 2021, we are delighted to announce the launch of GAN Sports, perhaps the most innovative sports experience available on-site in the United States today.”

“We are very encouraged by the sales momentum for our omnichannel sportsbook technology and managed trading services solution and expect a high-margin financial contribution as The economics of B2B delivery of sports technology is very affordable and complements our existing B2B offerings‘ added Smurfit.

The executive went on to say that the entire GAN team is is committed to delivering its complete enterprise solution of GAN Sports, PAM and the omnichannel iBridge framework for connecting loyalty programs on-premises. “We look forward to driving the future growth of their existing sportsbook business and increasing the proportion of our B2B revenue from US sportsbooks as we scale this new B2B revenue stream,” he concluded.

Steve Hendricks, Vice President of Operations at Island View Casino Resort, added: “We selected GAN based on the quality of their sports betting technology and managed trading services after our evaluation of all key potential suppliers. GAN has now brought our customers an exciting new on-site sports betting experience enabled by their modern technology and market-leading user interface design, which strongly encourages our customers to construct high-margin, multi-level parlay bets as well as traditional single-game bets.”


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