Disney is considering betting on sports betting, a market that was worth around $ 67 billion in 2020 and is expected to continue growing. Though the deal is still ongoing, reporter Samson Amore writes that Disney CEO Bob Chapek has hinted at bringing sports betting to ESPN. Can Disney keep its squeaky clean image with the introduction of gambling in its portfolio?
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Disney has shown an interest in sports betting more than once
CEO Bob Chapek hinted at the Goldman Sachs Communacopia Conference earlier this month that Disney intends to get into sports betting. It’s worth noting that the company acquired a stake in betting site DraftKings when it acquired 21st Century Fox in 2019, but didn’t do much with it. Chapek has suggested that the company is trying to find a way to avoid embedding betting directly on ESPN.
“We know this is very little risk to the company and very little risk to ESPN,” he told investors in April. “I think there is a long way in between [being] embedded in the ESPN business model and out-licensing, right, there is a lot of leeway. “Read more …