YANCEYVILLE, NC – A Danville man is all-in when Caesars Entertainment breaks ground for its Danville casino resort in December.
Jay Yow, a native of Danville and a George Washington High School graduate, co-founded Dan Vegas Designs with partner Ronnie Randall of Yanceyville in late summer 2020 – months before Caesars Virginia was approved by a whopping 68 percent of Danville City’s voters.
“I’ve been in business for over 20 years,” said Yow. “In July 2020 I left [a] Company and decided to open my own shop. “
Yow and Randall run their merchandising operations from an apartment building at 693 Melvin Wrenn Road in Yanceyville, about 15 minutes south of Danville.
“Everyone was joking about Danville ‘Dan Vegas,” said Yow, who was born in 1966 and remembers hearing the phrase “Dan Vegas” since the 1970s. “I think the idea was that we had so much crime, it was like Las Vegas.”
An avid golfer and casino enthusiast, Yow was excited to hear that a Caesars resort was on its way to his hometown and lifelong residence.
“I’m happy for it,” he said of the casino. âI always make a pilgrimage to Las Vegas every year. I usually go in the second week of October – since 2002. It’s just fun. “
In the printing and merchandising business for more than two decades, Yow also branded for the Caswell County Chamber of Commerce and Bright Leaf Hoedown in Yanceyville, as well as for companies like Furniture World in Danville and Top Notch Landscaping in Graham, North Carolina.
“Business is stable,” said Yow. “I still don’t think a lot of people know we’re here. A lot of my businesses have been people I’ve dealt with in the past. We’re just trying to get our name out there.”
Dan Vegas Designs makes shirts, hats, signs, mugs, mousepads, koozies – whatever.
“We hope that Caesars will use our Dan Vegas marketing tool and we will work with them on it,” said Yow, who also serves on the board of directors for the Danville Harvest Jubilee.
Delivering branded souvenirs to tourists visiting Danville to experience the $ 500 million Caesars casino resort after it opens in late 2023 would be a plus, Yow said, but for now the business is focused on serving residents of the Region to boast the pride of Dan Vegas.
âA large scale production with the casino would be great,â said Yow, âbut a lot of the designs I would say are more locally sourced. The Three Sisters even have our logo. Long term, when the Dan Vegas brand gets really big, we thought that was the idea, but now doing all the other jobs for the local people – that’s the niche we’re in. “
Randall takes care of the financial side of the business, while Yow takes care of everything else – design, production, customer service, and advertising. Yow said he saw himself hiring a few employees after the casino opened its doors.
“I thought it looked beautiful,” said Yow of the casino design. âGiven this area, Dan River Mills is a thorn in the side. To have something that looks so beautiful and impressive – it will only help the community through taxes and so on. “
Along with Dan Vegas Designs, Yow has registered “D Vegas”, “Vegas by the Dan”, “Casino Life” and “Doing it Southern Style” as trademarks, a subtle nod to hopes for a future southern Yanceyville clothing line. Yow started pursuing the Dan Vegas Designs brand in August 2020.
“I see the casino as a plus,” said Yow. “It’s good cash flow for the city because the Schoolfield side of the city has a lot of empty buildings. For tourists and residents of Danville, it’s a win for the city.”
Dan Vegas Designs is open Monday through Friday from 8:30 a.m. to 5:00 p.m. Yow and Randall can be reached at 336-694-4184.
“It’s going to be a top notch casino,” said Yow. “I only see the positives.”
For more information, visit DanVegasDesigns.com.