The Indianapolis Colts have signed a contract with new sports betting partner WynnBet for a club room at Lucas Oil Stadium.
As part of the deal, the West Club in the stadium will be renamed the WynnBet Club – a club-level sports bar for ages 21 and up. There will also be a VIP area. Financial terms for the deal were not disclosed.
The multi-year contract comes a day after the franchise announced a partnership with Caesars for a lounge area focused on sports betting in the former Blue Room in the main hall.
As a sports betting partner, WynnBet will have a lounge in Touchdown Town, the tailgate area before the Colts game, and title sponsorship for the team’s podcast. There will also be airtime for Colt’s game day programs.
Former Colts standout linebacker Robert Mathis will also be a brand ambassador for WynnBet.
“This partnership with WynnBet will help the Colts expand their offerings, activities and events for our fans and customers, and give them several new ways to interact with the team,” said Roger VanDerSnick, Colts chief sales and marketing officer. “We’re also looking forward to WynnBet’s presence on our TV shows, podcasts and other digital and social platforms that will enable us to touch even more fans on game day or otherwise.”
Professional sports teams are rushing to enter the fast-growing sports gambling market as wagering is legal in more than a dozen states. There was a record-breaking number of online bets on the opening weekend of the 2021 NFL season.
At least 58 million transactions took place in 18 states and Washington, DC, Thursday through Sunday, according to GeoComply Solutions. That’s a 126% increase over the same period in the 2020 NFL season