New rights deals brought expanded live content to the platform for PGA Tour events, NHL games, La Liga and more. ESPN+ also posted record numbers for UFC. The growing body of original content was even more impressive, including shows like “Man in the Arena” with Tom Brady, “In The Crease”, “Eli’s Places” – an expansion of “Peyton’s Places” – “NFL Primetime” with Chris Berman, and more.
As sports betting companies battle for market share, FanDuel made a bold move towards original content, re-hiring Pat McAfee for $30 million annually and partnering with The Boardroom. The platform integrated buzzers into their app, allowing existing users to see FanDuel betting odds and receive push notifications on their sports bets. It also extended its data deal with Sportradar until 2028.
The service signed a deal for the first streaming-exclusive NFL package starting in fall 2022 for $1 billion a year. It added exclusive rights to the WNBA (16 games) – their first for a women’s professional sports league – and created original documentaries or documentaries for Wayne Rooney, MotoGP, Arsenal, Australian swimmers (before the Olympics), and others.
CBS continues to make the service a destination for live sports, including exclusive new offerings for countless football companies. It also continues to expand its presence with streaming for properties like the NFL, UEFA Champions League and more. Paramount+ is also the new home of the Emmy Award-winning Inside the NFL, now in its 45th season.
NBC’s service has been the streaming home of some major sporting events such as the Winter and Summer Olympics (original documentaries in addition to live events) and the Super Bowl, not to mention Sunday Night Football, Notre Dame Football, the PGA Tour, NASCAR and more. A new Premier League deal also means more games for Peacock.